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Crafting Identity
Transnational Indian Arts and the Politics of Race in Central Mexico
By Pavel Shlossberg
280 pp. / 6.00 x 9.00 / 2015
Cloth (978-0-8165-3099-1) [s]
  - First Peoples: New Directions in Indigenous Studies

Related Interest
  - Latin American Studies

Crafting Identity goes far beyond folklore in its ethnographic exploration of mask making in central Mexico. In addition to examining larger theoretical issues about indigenous and mestizo identity
This book is filled with unique anecdotes and rich ethnographic details. Shlossberg convincingly argues that the imposition of stereotypical ethnic indigenous traits on mask makers and other craftspeople is linked to national and transnational processes of racialized subordination, marginalization and exclusion.

—International Journal of Communication

Crafting Identities is an innovative text that is both theoretically sophisticated and methodologically sound.

—Canadian Journal of Latin American and Caribbean Studies

Crafting Identity is an important book precisely because it presents a hard, if controversial, look at how institutional structures create and maintain distinctions about what is art, what is craft, who is worthy of attention and who is not—which has real material consequences for the people whose culture is there to be collected, displayed and sold. Museum professionals and budding material culture scholars may be unnerved by the criticisms presented here, but it is a necessary conversation.

—Museum Anthropology Review

This is a very special, innovative, solid, useful piece of scholarship. It has the potential to be pathbreaking in its field and beyond, particularly because of its narrative style, engaged critical approach, and nuanced and thoroughly researched ethnography. When I read it, I felt very inspired by it.

—Carmen Martínez Novo, author of Who Defines Indigenous?: Identities, Development, Intellectuals, and the State in Northern Mexico

One of the advantages of ethnography is that it delivers complex ideas, often heavily theoretical, through highly readable narratives. Shlossberg does precisely this, which means that his work can be taught easily. This is one of the best examples of what sociologist Anthony Giddens calls structuration theory, which proposes that actions are embedded in social structures and simultaneously evidence of social agency.

—Hector Amaya, author of Citizenship Excess: Latino/as, Media, and the Nation

and cultural citizenship as represented through masks and festivals, the book also examines how dominant institutions of cultural production (art, media, and tourism) mediate Mexican "arte popular," which makes Mexican indigeneity "digestible" from the standpoint of elite and popular Mexican nationalism and American and global markets for folklore.

The first ethnographic study of its kind, the book examines how indigenous and mestizo mask makers, both popular and elite, view and contest relations of power and inequality through their craft. Using data from his interviews with mask makers, collectors, museum curators, editors, and others, Pavel Shlossberg places the artisans within the larger context of their relationships with the nation-state and Mexican elites, as well as with the production cultures that inform international arts and crafts markets. In exploring the connection of mask making to capitalism, the book examines the symbolic and material pressures brought to bear on Mexican artisans to embody and enact self-racializing stereotypes and the performance of stigmatized indigenous identities.

Shlossberg's weaving of ethnographic data and cultural theory demystifies the way mask makers ascribe meaning to their practices and illuminates how these practices are influenced by state and cultural institutions. Demonstrating how the practice of mask making negotiates ethnoracial identity with regard to the Mexican state and the United States, Shlossberg shows how it derives meaning, value, and economic worth in the eyes of the state and cultural institutions that mediate between the mask maker and the market.

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